Nude celebrities, tasteless stunts, shocking slogans. Most troubling of all are accusations of animal euthanasia. As animal rights group Peta finds itself under fire for its controversial tactics. Can it still keep the public interested in them?
A cold dawn morning at Smithfield meat market and the air is sweet with corpse and the sch-sch-sch of sharpening knives. Ingrid Newkirk, president of People for the Ethical Treatment of Animals (Peta) strips off and hoists herself, naked, to hang on a hook alongside a line of pig carcasses. Young butchers in blood-flecked aprons watch, yelling out: “Oi, oi!” Greg Lawrence, chairman of Smithfield’s tenants’ association, arrives. “This country was brought up on meat,” he mutters. “All this bollocks vegetarianism — I’d like to see Paul McCartney come down here. Think of all the people the meat industry employs. Our soldiers went to war on meat!”
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