The Sunday Times: Screen deep

STZ17BEAUTYESSAY_1149082k

I watched two 13-year-olds at the bus stop posing in front of their iPhone, taking Snapchat pictures of themselves. They had long perfected their selfie technique: taken from above, at a 45-degree angle, pouting as if they had fillers, with sucked-in cheeks. After, as they checked out the results on screen, I heard one of these perfect-skinned, wrinkle-free teenyboppers, whine: “Oh my God, I look soooo rough.”

Millennials are living in a new age of beauty. Now the aesthetic is dictated not by what you look like IRL (in real life), but by how you’re seen through the lens of a smartphone. Is it any wonder, when social media has made images so dominant? Every day we share 1.8bn photos on platforms such as Snapchat, WhatsApp, Instagram and Facebook. There are now 13-year-olds who cannot remember a time before the selfie, a term that was coined in 2002. Now, the beauty bible for this epoch has been written by its oracle, Kim Kardashian, who has produced an ode to the selfie featuring 445 pages of her face, called — triumphantly — Selfish.

To read the rest of the article, check out: http://www.thesundaytimes.co.uk/sto/style/fashion/trends/article1555019.ece

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s