Tinder does not respond well to rejection. In fact, avoiding rejection is one of the reasons the dating app was set up — so that you can see someone you fancy, probably someone out of your league, and instead of risking the humiliation of asking them out, simply send them a virtual wink from your phone.
The app presents users with endless pictures of potential partners. If you fancy them you simply “swipe right”. If they like you too, you’re a match. But if they don’t, you never hear about it.
No wonder Tinder, so keen to avoid confrontation, was heartbroken last week when Vanity Fair publicly dumped on it from a glossy height. Nancy Jo Sales wrote a take-down of millennial dating culture, headlined “Tinder and the dawn of the ‘dating apocalypse’ ”.
Sales depicts a world in which dead-eyed millennials spend Saturday nights in bars affixed to their phones, rampantly using Tinder to arrange loveless one-night stands. It is a dystopia in which boys have sex with “Tinderellas” and do not even walk them to the door afterwards. The culture evoked is one of instant sexual gratification for a generation inundated with connections, yet too disassociated to form meaningful relationships.
To read the rest of the article, check out: http://www.thesundaytimes.co.uk/sto/news/focus/article1594283.ece